grasp
19/09/2011
| 3 comment(s)
    Asking our expert Anthony Shore Q: Anthony, from your long experience, what is the best profile for a good namer? It's an...
grasp
17/06/2011
| 1 comment(s)
    As I promised, here comes a small summary of the workshop “How to create a brand in times  of crisis”, held...
grasp
03/05/2011
| 1 comment(s)
Asking our expert Anthony Shore. Q: If everybody is able to create a brand, why subcontract this task to a namer? What is the added value? I...
grasp
26/04/2011
| 2 comment(s)
  There is a moment in the history of a product in which the only thing that matters is its name. Not knowing how to name our idea,...
grasp
13/03/2011
| 2 comment(s)
  The past few days I spent many hours walking in Madrid buying presents. My feet are ruined. Someone from the city council –probably...
grasp
09/03/2011
| 1 comment(s)
    Even though the main advantage of developing a retail brand is the ease with which we can focus our efforts to a physically or...
grasp
01/02/2011
| 3 comment(s)
    In his book Why Philosophy, Xavier Rubert de Ventós says that philosophizing requires to be naïve enough or...
grasp
02/01/2011
| 2 comment(s)
  Christmas 2010. Time for assessment, to think in everything that has happened and to project ourselves towards the future, towards the...