grasp
27/04/2015
| 0 comment(s)
  In her book Lean Branding: Creating Dynamic Brands to Generate Conversion, Laura Busche adopts Eric Ries' Lean Startup methodology to...
grasp
25/03/2015
| 0 comment(s)
  Four and a half years ago I launched grasp, Brands that make sense,  and I believe I have never explained in a post the meaning of my...
grasp
16/02/2015
| 0 comment(s)
  I would love to say that most brand names have been born with the professional help of a branding consultancy, but we all know this isn...
grasp
23/01/2015
| 0 comment(s)
  Companies are going through profound transformation and reinvention processes. Although many brands are disappearing, others are being...
grasp
29/12/2014
| 0 comment(s)
  I am convinced that words are magical because they can influence our mood and soak us up with their superpowers. If we can give words to a...
grasp
10/11/2014
| 0 comment(s)
Vivir mejor con menos: Descubre las ventajas de la nueva economía colaborativa ('Living better with less: Discover the advantages...
grasp
06/10/2014
| 0 comment(s)
  I would like to share with you ten reflections about the unspoken changes that are stirring up some very well-established beliefs about...
grasp
03/07/2014
| 3 comment(s)
  One of the reasons that moves me to keep this blog alive is my will to lift, little by little, the veil that covers this activity. If you...