We do

Brand consultancy

Understand, research, analyze, propose and reach consensus on what we want to achieve and which meanings we want to associate with the brand:

  • » Strategic analysis, market research.
  • » Self assessment (for personal brands).
  • » Brand architecture.
  • » Brand identity definition and positioning.

Verbal Identity

Create and agree on the voice of the brand

  • » Naming.
  • » Taglines.
  • » Key messages.
  • » Tone of voice.

Visual Identity

Create the codes that help identify and visually differentiate brands from others:

  • » Logos, colours and typography for all types of brands (personal, corporate, product, service).
  • » Visual style: graphics, photographs or illustrations that help establish the uniqueness of each brand.

On-line Identity

Create the online identity that is congruent with the brand idea and with its verbal and visual expression:

  • » Web sites.
  • » E-mail signatures, digital newsletters.
  • » Presence and conversation in social networks.
  • » Personalized blogs.

Internalizing the brand

Brand culture and internalization of values:

  • » Launching events.
  • » Workshops using spontaneous theatre techniques to break the ice, involve people and generate interactive and educational means of expression.
  • » Brand books to explore and work the soul of the brand in a creative fashion.

Development

Design and develop all the necessary tools to fully express the brand:

  • » Stationary.
  • » Signposting.
  • » Packaging.
  • » Interior design.
  • » Techniques of body language and expression/voice (personal brands).

Creation of manuals

Systematized brand tools:

  • » Mini manuals, corporate identity and product manuals.
  • » Downloads centre.