LeQuid’s Brand Book
The job of the corporate brand consultant is similar to the job of a matron. It helps bring to life companies.
Sometimes it is difficult to verbally communicate the history of a company. For that reason, creating a brand book is of special value: through visual metaphors and through different ways of associating meaning, we can manage to express the history that makes our brand unique.
In the LeQuid’s Brand Book, the musketeers, (“I, LeQuid was D’Artagnan in another life”) and the metaphor about the water (“Wisdom to flow like water in the wind” “I go through, I adapt, I flow, I allow”) communicate with subtlety what is most essential about their way of being.