Larry Former is an original brand name that plays with the descriptive "la reforma" (the refurbishment) , with regards to this new company's future and franchisable growth.

In a different and humorous code, the company appropriates of the generic brand name of a hipercompetitive and barely professionalized sector. Direct, simple, distinctive and memorable, this brand name will contribute in the quick achievement of a high profile without a great communication inversion. 

The new brand promises individuals, communities of neighbours and entrepreneurs comprehensive refurbishment and renovation services, oriented to the client's global satisfaction, with a bonus of details which guarantee and trigger the necessary word of mouth.

Brand strategy, verbal identity, visual identity, stationary, labeling, web page and launching communication.